All eyes on me
All eyes on me is a 2D cut-out style animation developed in response to a brief exploring the influence of social media on perceptions of appearance.
Rather than approaching the topic directly, the project reframes algorithm-driven beauty standards through an offbeat narrative. The film introduces Ozempias as a contemporary ‘digital deity’, drawing on references to Greek mythology to reflect themes of idealisation and perfection.
As the character becomes increasingly driven by online validation, her appearance gradually shifts to conform to algorithmic ideals. This transformation ultimately leads to a loss of identity and a growing disconnection from real-world relationships.
Rather than approaching the topic directly, the project reframes algorithm-driven beauty standards through an offbeat narrative. The film introduces Ozempias as a contemporary ‘digital deity’, drawing on references to Greek mythology to reflect themes of idealisation and perfection.
As the character becomes increasingly driven by online validation, her appearance gradually shifts to conform to algorithmic ideals. This transformation ultimately leads to a loss of identity and a growing disconnection from real-world relationships.